One of the most popular trends across social media has been the rise of TikTok and its impact on Instagram. Originally competing with Instagram as a means to share videos, TikTok has recently overtaken its rival in popularity. This shift in popularity has been accompanied by the slow and steady increase of TikTok users. Goread services can help you save time and focus on creating quality content for your Instagram profile.
The rapid rise of TikTok comes as a result of the success of its parent company, ByteDance. The company was founded in 2011 by Zhang Yiming and technology entrepreneur, Robin Li. The company set out on a mission to “meet people where they are”, which has enabled ByteDance to create a video app that suits the needs of users. As users began to adopt this new way of sharing videos, ByteDance began to see tremendous growth in 2015. By the end of 2017, the company had $1.8 billion in revenue.
As the success of ByteDance grew, so did interest in its video sharing platform, TikTok. By the beginning of 2018, more than 900 million users were using TikTok for five minutes every day. This massive user base was made possible by a mobile app that was created to be user friendly and extremely simple to use. Unlike other video sharing platforms, the company created a mobile app that allows users to instantly share videos with friends and followers.
This ease of use allowed millions of TikTok users to share their content in a short amount of time. By the end of 2017, more than 11 million people had uploaded over 52 million videos. These users receive over 6 billion views per day and are prone to jump from one social media platform to another as new releases emerge.
The rapid growth of TikTok has caused a corresponding surge in users of Instagram. The company has seen an unprecedented increase in user traffic that has increased by 50% in the past year. Since 2016, the amount of users on Instagram has risen from 1 billion to 1.5 billion. The increase in usage over the past couple years has been attributed to the popularity of TikTok and the decline in Instagram usage among teens.
Since 2017, more than 33 million people have switched from Facebook to Instagram. This shift has been ushered in by the increasing number of users on Instagram.
This surge in usage has led many to believe that Instagram will soon be surpassed by TikTok as the most popular social media platform. With more than one billion people using TikTok and 900 million using Instagram, the rapid rise of this app serves as a clear sign that this trend is not set to slow down anytime soon.